Marketing Communication Manager Software B2B

MCL TECHNOLOGIES
BCE registered number 2.087.817.310
Posted: Jan 05 - 2016

Build - Deploy - Run - Manage

MCL Technologies is dedicated to providing high-productivity software products for development, integration and implementation of intelligent Auto-ID applications for mobile computers and barcode label printers to accelerate.
Through our MCL-Collection, world-leading software, we offer a modular architecture for end-to-end data. Creating solutions that capture mobile computing, wireless infrastructures and data capture technologies, such as, barcode scanning, touch screens, radio frequency identification and voice integration. The first products were marketed in 1992.

MCL's products are sold worldwide through OEM partners and distributors.

To reinforce the team, MCL Technologies is looking for a

Marketing Communication Manager Software B2B (m/f)

The Marketing Communications Manager will be responsible for the company's marketing communications (content creation), lead generation and customer retention programs (outbound communication plans to potential and existing clients). This position will also support the business development efforts with the production and maintenance of supporting sales materials.
The position has no people management responsibility at the moment, but a high project management and execution responsibility. You work from La Hulpe headquarters (Walloon Brabant). The Marketing Communication Manager B2B will join the Sales and Marketing team. This function reports to the Director Sales & Marketing.

Main responsibilities

• Day to day responsible of MCL Technologies Belgium marketing activities and brand building
• Research, write and edit all marketing materials for print and digital including collateral, presentations, white papers, case studies, newsletters, website, advertisements, emails, direct mail, blogs and communications
• Compose, execute and optimize emails, online campaigns and lead nurturing programs to drive customer acquisition and retention using marketing automation system
• Manage email campaigns and landing pages from template creation, campaign set up, delivery and results monitoring through marketing automation system
• Provide in-depth reporting and analysis of web/campaign performance with actionable insights and recommendations to maximize ROI
• Confers with team members and involved parties concerning all aspects of projects, including expectations of design, turnaround time, corrections, approvals, etc
• Manage production of digital and print materials (materials, communications and websites) in conjunction with marketing/communication related agencies.
• Assist with corporate website, including content and SEO updates
• Assist with online advertising campaign management, including Google AdWords
• Create and execute social media campaigns, including LinkedIn, Twitter, Facebook and other forums
• Review new technologies at the forefront of developments in digital marketing
• Manage marketing content library

Additional tasks

• Executing Market research and competitive analysis
• Launching and introducing new product - features, - releases - updates
• Responsible for data consistency and maintenance of CRM system;
• Management of external marketing service providers
• Any other ad-hoc tasks which are in line with companies activities
• Internal Interface for Marketing toward product management and sales

Attitudes which bring an advantage to the job

• Do what you say and say what you do. You finish what you say. You can grow with the developments of the organization
• You are very flexible. You are focused to maintain and develop your skills and knowledge
• Next to the above you have your own vision yet you will be able to adapt this according to the organization directions, you have good communication skills and can listen to others
• Well structured, efficient and independent working approach
• Strong team spirit with a self-confident appearance
• Problem solver
• Good communicator, open minded
• Positive attitude and work ethics

Your technical profile

• At least 5-7 years professional experience in marketing, preferably in B2B market
• Technical affinity, sector (AIDC) is a plus
• Experience from ICT or Software background required
• Very good knowledge of the application of the marketing mix
• Ability to create compelling content to explain value propositions to multiple business segments
• Conceptually design marketing material, manage creation and production process
• Strong communication skills and creative ability
• Understanding of email as a communications and lead nurturing tool
• Understanding of social media as a customer awareness and growth tool
• Operation of marketing automation systems (SalesForce) is a plus
• Fast learner, with independent and proactive approach
• Entrepreneurial skills
• Working experience in smaller teams
• Knowledge of SEO/SEA
• Very good knowledge of MS Office package

Languages

• Very good English skills in speaking and writing (native speaker if possible)
• Dutch and/or French are a plus

We offer

• A high level of autonomy
• A full-time job in the MCL office at the South-East of Brussels
• Continuous learning environment
• Attending relevant seminars and specific training courses
• Work within a dynamic team
• An attractive remuneration package in-line with your experience

If you are interested in this challenging opportunity, please send your application letter and resume to : recruitment@mcl-technologies.com
Your application is held in confidence.

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